Marketing Professionals

As a profession whose duties include the identification of goods and services desired by a set of consumers and the marketing of those goods and services on behalf of your clients or employer, the branding often takes a leading role in the action planning. 

Whether you are being asked to develop a new brand or improve awareness of an existing brand there are a number of important intellectual property considerations that often benefit from early consideration to save time and money.

Is the brand free for use?

If you have developed a new brand, are the components of that brand available for use, or does someone else own any of the components of that brand?  For example, if you have come up with a new name, is that name used by another company for the same or similar goods or services and could your use cause problems?  Is your new logo too reminiscent of another logo used by a company operating in the same or a similar industry?  It is advantageous if these questions can be answered before time and money is spent rolling out the new brand.

We can help you to perform these investigations before a decision is made and bring any potential issues to your attention before your client/ employer commits to a brand. Please get in contact for an indication of the cost of a freedom to use investigation.

For an existing brand are you free to expand that brand territorially, or into a new product or service area?

A company operating in a local area and looking to expand into other parts of the country/ world may have never come across any conflicts related to their brand.  Regrettably, use in a particular area does not mean that the brand is necessarily owned by your client in all other geographical areas.  It is wise to look into use of the same or identical brand components in those new territories before marketing the brand in other towns, counties, or countries. 

Likewise, expansion of a company’s goods and service offerings into a different area/country can uncover previously unseen complications.  Even if your client/ employer already owns a brand for particular goods and services, it does not necessarily mean that the ownership extends to other goods and services.          

Taking pre-emptive action regarding the availability of brand components for use can avoid costly and time consuming legal action as well as saving on wasted marketing effort.

We can help you to perform these investigations before a decision is made and bring any potential issues to your attention before your client/ employer/ company commits to a launch strategy.  If this is of interest, please get in touch for an indication of the cost of a freedom to use investigation.